QR code for Google reviews

Get your review link

Google gives every Business Profile a link that opens the review form directly. According to Google's help center, you get it like this:

1. Sign in to the Google Account linked to your Business Profile.
2. Find your profile: search Google for your business name and city, or for “my business”.
3. Click Read Reviews, then Get more reviews.
4. Click Copy. The review link is now on your clipboard.

Google notes that review QR codes can currently be generated only in a computer browser, so a laptop is the easiest place to start.

Make a QR code for Google reviews in 4 steps

1. Paste the review link

   Paste it into The link to turn into a QR code at the top of this page, or tap Paste.

2. Check the frame text

   The Label below frame already says “REVIEW US”. Change it under Frame, in Frame text, for example to “RATE US ON GOOGLE”.

3. Add your logo

   Open Logo and click choose from your device, or drop the file onto the box. Error correction on Auto moves to the highest level, so the code still scans.

4. Click Download QR code

   Wait for Scans correctly, save the code to your account and pick a format. SVG is best for print.

Where it gets scanned

Put the code where customers have a spare moment and their phone in hand, ideally right after a good experience:

• Counter and register: a sticker or stand next to the card reader, while people wait for the receipt.
• Table tents: next to the menu code, or on the check presenter.
• Receipts and invoices: if your POS lets you add an image to the printout.
• To-go bags and packaging: customers scan at home, after trying the product.
• Email signature: add the plain link too, since nobody can scan the phone screen they are reading on.

Google's own code vs a linqr code

Google shows its own QR code in the same dialog, and it is a fine start. Here is how the two compare, based on Google's help center:

For a single sticker, Google's code is enough. Your own code makes sense when it has to match your brand, go to a print shop as a vector file, count scans, or point somewhere else later.

One code per location

Each location has its own Business Profile and review link, so give each one its own code. Do the same for placements: separate codes for the counter and the tables show which spot gets scanned.

The Free plan covers 3 active codes, each with total and unique scans, a 30-day chart, top countries and devices. More locations need Pro, which adds unlimited codes, cities and a heatmap of when people scan. More on QR code tracking.

Switch to Yelp or Tripadvisor later

The code is dynamic, so you can point it somewhere else at any time: open My codes, choose Change link, paste the new address and save. The printed sticker stays the same, and the old link waits under Previous links in the Change link window, with Use again.

Read each site's rules first. Yelp asks businesses not to ask anyone for reviews and says its software may not recommend reviews that seem prompted, so a “REVIEW US” sign pointing at Yelp works against you. Tripadvisor and other sites have their own guidelines too.

Stay within Google's review rules

Google lets you ask for reviews as long as they reflect real experiences. The Google Maps content policy rules out a few things that are tempting with a review code:

• No incentives. A discount, a free coffee or a raffle entry in exchange for a review counts as fake engagement. “Leave a review, get 10% off” breaks the rules.
• No review gating. Don't discourage negative reviews or ask only happy customers. Never point the code at a survey that passes only 5-star ratings on to Google.
• No pressure on site. Don't require a rating before people leave, and don't tell them what to write.

A table card with your QR code for a restaurant menu and a review code side by side is fine. A card that says “Review us for a free dessert” is not. Our guide to the Google review link covers when and how to ask.