How to get your Google review link (and more reviews)

Find the link in Google Business Profile

Google gives every Business Profile a short link that skips the search and opens the review form for your business. Google's help center describes the steps like this:

1. Sign in to the right account

   Use the Google Account linked to your Business Profile.

2. Open your profile

   Search Google for your business name and city, or for “my business”. In the Google Maps app, you can also tap Business at the bottom right.

3. Click Read Reviews

   Then choose Get more reviews. A dialog opens with your link and a few ways to share it.

4. Click Copy

   Paste the link into a note on your phone so it is ready for texts, emails and your QR code.

Google's help page gives no separate steps for phones and says review QR codes can currently be generated only in a computer browser, so a laptop is the safest place to do this. The link itself works the same everywhere.

Google's own QR code: what you get

The same dialog shows a QR code for your review link. According to Google's help center, you save it by right-clicking the code and choosing Save image as, and it is available only in a computer browser, not on mobile devices. Like the rest of Business Profile, it costs nothing.

Google suggests the link for receipts, thank-you emails and chats, and the printed code for your store. For one sign by the register, that is all you need.

Why use your own code

Your own code earns its place when the sign has to do more than point at a link:

• It matches your brand: your logo in the middle, your colors and a frame that says “REVIEW US”.
• It prints cleanly: SVG on the Free plan, PDF and EPS on Pro, for any size from receipt to window decal.
• It counts scans: one code per spot tells you whether the counter or the table tents do the work.
• It can change later: point the printed code at a new profile after a move.

Every linqr code is dynamic: our free dynamic QR code generator puts a short link in the code that forwards to your review link, which is why it can count scans and switch destinations. The quickest start is the page for a QR code for Google reviews, where the “REVIEW US” frame is already set.

Placement ideas that get scans

If your tables already carry a QR code for the menu, add the review code to the same card with different frame text, like “MENU” and “REVIEW US”, so nobody scans the wrong one.

Ask at the right moment

The best time to ask is right after the job is done: the car is back from the shop, the check is paid, the haircut is finished. One friendly sentence is enough:

• At the register: “We'd love to hear how today went. The review code is right here.”
• With a to-go order: a card in the bag with the code and a thank-you.
• After a house call: a business card with the code, left with the invoice.

For appointments, a text a few hours later works better than a code, because nobody can scan the screen they are reading on. Send the plain link:

Only text customers who gave you their number and agreed to hear from you, and send it once. Ask everyone the same way, not just the people who seem happy, and don't make the request depend on a good experience (“if you enjoyed it…”). Google's review rules explain why.

Google's rules: no incentives, no review gating

Google's help center and the Google Maps content policy are clear about what businesses may not do:

• No incentives. Offering free or discounted goods or services in exchange for a review, or for changing or removing a negative one, counts as fake engagement and is strictly prohibited.
• No review gating. Don't discourage negative reviews or selectively ask for positive ones. A survey that sends 5-star answers to Google and everything else to a private form is exactly that.
• No pressure on site. Don't require customers to leave a rating before they go, and don't ask for specific content.
• No review quotas. Asking staff to collect a certain number of reviews is on the prohibited list.
• No reviews from insiders. Reviews from current or former employees, or from people with a business or personal tie to you, are a conflict of interest.

What is allowed: asking customers to share a genuine experience, without a reward. A sign, a receipt line and a thank-you text all fit.

Several locations: one code each

Every location has its own Business Profile and review link, so each needs its own code. Within one location, separate codes for the counter, the tables and the bags show which spot drives reviews.

1. Make one code per spot

   Name each one clearly, like “Main St counter” or “Main St tables”.

2. Check Stats after a week

   Open the code in My codes and look at scans and unique scans for the last 7 days.

3. Compare with new reviews

   Put the scan count next to the new reviews on that location's profile for the same week.

4. Fix the weak spot

   Move a code nobody scans or change its frame text. Lots of scans and few reviews means the ask needs work, not the sign.

The Free plan covers 3 active codes, each with total and unique scans, a 30-day chart, top countries and devices; bots and link previews are not counted. More locations need Pro for unlimited codes. See QR code tracking for everything linqr measures.